Vision and Values


The Earth Museum is an experimental not-for-profit enterprise, with a vision to create a virtual learning resource used in every home, classroom, museum and place, sharing and connecting the world’s cultural and natural heritage with people and places; empowering us to understand each other and look after the planet better.


We constantly strive to be true to our values:

To inspire compassion and solidarity

To be trustworthy and act with integrity

To respect and value diverse experiences

To promote a sense of belonging, emphasising identity and accessibility

To become climate positive and champion sustainability in others